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Cognitive Mapping

Cognitive mapping is based on a « Personal construct » theory (Kelly). This is a method of creating a model of the world, which uses concepts and links. Thoughts are held as concepts, which are short « bi-polar » phrases. The bi-polar feature is important, because it adds contextual richness to the information. For example, the word « hot » invokes different meanings in different people - the opposite may be « cold ». However, if the word « boiling » is used as the contrast, then the meaning is changed, and information accuracy improved. Concepts, as used in Decision Explorer, are therefore entered as « hot ... boiling », unlike the simple phrases of mind-mapping. (extrait de